My Myers-Briggs Analysis of HGTV
Ever since we switched from cable to satellite TV, our service has been patchy at best. The channel guide works maybe 50% of the time, the picture goes wonky whenever we switch back from a gaming console, and the whole system needs to be reset periodically (often during Survivor). But even by those standards, the television's behaviour over the Christmas holidays seemed odd. Whenever I sat down to watch some Home and Garden Television, the channel would spontaneously switch, halfway through a show, to a football game or Spike TV. It was like I was in that stereotypical battle for the remote, but not even with my own husband - with the TV itself.
Eventually it was hubby's secretary who solved the problem. Her daughter is dating our new next-door-neighbour, a young single guy who owns a local restaurant. "Are you having any trouble with your TV?" she asked hubby one day. It turns out our satellite was on the same channel as Joel's. Joel's mother works at the library, and she filled me in on the details: "Whenever he tried to watch a show," she explained, "it kept switching over to HGTV!"
I find it amusing to think of poor Joel next door, trying to enjoy a beer and a football game but forced repeatedly to watch the Sarah's House marathon. It all makes sense now - those times I would repeatedly hit "channel return," only to find myself switched back again to TSN. HGTV is, by definition, girl TV. It's not quite as openly girly as the W network, but almost.
It has been a bit surprising to me, then, that so many of the shows focus on a central male figure. There are the gay designers, of course, but there is also a host of macho men of the kind featured in Canadian Tire Christmas commercials, the ones who go to sleep on Christmas Eve with visions of power tools dancing in their heads. Mike Holmes, for instance, is shown in the opening credits of Holmes on Homes wielding what I would be inclined to call a pneumatic drill (though it may be something else entirely). "Judge ... jury ... and trusted contractor," the commercials call him, as he scours the country looking for examples of shoddy workmanship so he can make it right.
Mike Holmes is the macho sentimentalist, that staple of Super Bowl locker rooms. I'm not sure that athletes in any sport other than football are ever quite so nakedly emotional, possibly because none of them get to wear those giant shoulder pads. The same principle applies to home-renovation shows: only the men wielding the biggest power tools get to wallow in sentimental feel-good plotlines about helping hapless homeowners with their renovation nightmares. (Ty Pennington is another prime example, for you Americans out there.) At the end of each episode, Mike enjoys a long hug from the lady of the house he has just cleansed of mould and damp, followed by a closing reflection on how good it feels to help people in need.
There's nothing especially ground-breaking about this particular blend of macho masculinity and emotional sentimentality, but what fascinates me about Mike Holmes is that he is so classic an SJ. In Myers-Briggs terms, SJs are detail-oriented, concrete thinkers who embrace rules, regulations, and black-and-white thinking. This is exactly what you want in a contractor: someone who pays close attention to detail, firmly believes that there is one right way to do everything, and takes pride in doing a job properly. "Proper" is in fact Mike's favourite word. "That's proper, isn't it?" he'll say appreciatively at the end of a job, admiring his own work not so much for its aesthetic value as for its strict adherence to the One Right Way.
If Mike Holmes is a classic SJ male, Peter Fallico of Home to Flip is a not-quite-so classic SP. A flipper is, by definition almost, an opportunist, someone looking to make a quick buck, comfortable with risk but with an eye on the bottom line. SPs, according to Myers-Briggs, are practical rather than idealistic, but unlike the SJs they are spontaneous risk-takers, and they are most comfortable working for themselves rather than taking orders from authority figures. Flipping a house requires considerable organizational skills, so Peter does not run quite so true to the MBTI stereotype as Mike, but there's something ever-so-slightly crooked about him that shouts SP to me.
Much like Mike Holmes, however, Peter Fallico is both macho and unexpectedly feminine. He is the purest kind of capitalist, stereotypically masculine not in the power-tool-wielding sense but rather in his unabashed focus on making money. At the same time, when he clashes with his designer Ulya, it's often because his taste is more girly than hers: on the episode where he redesigned his front porch, his brainchild was to sew and install curtain panels. Ulya wrinkled her nose and made reference to Little House on the Prairie, but Peter, undeterred, purchased the fabric and offered viewers a quick how-to on sewing your own curtains.
There is some kind of lesson buried in here, I'm sure, about how heterosexual masculinity is constructed in our culture as a kind of smorgasbord where so long as you heap enough roast beef on your plate you're allowed to help yourself to a serving of strawberry shortcake. This seems like maybe it's something everybody but me already knew, and perhaps I'm only discovering it now because the men in my life have chosen so differently, taking a main course of stoicism and logic rather than sports and power tools. It turns out that masculinity is like one of those set menus restaurants offer on New Year's Eve, where if you order logic as a main course you don't get to have emotion for dessert.














